What does the Phoenix Fire Department value in its relationship with the public?

The Phoenix Fire Department places a high value on trust in its relationship with the public. Trust is foundational for effective communication and cooperation between the department and the community it serves. When the public trusts the fire department, they are more likely to support its initiatives, follow safety recommendations, and cooperate during emergencies. Building this trust requires transparency, reliability, and a consistent demonstration of commitment to public safety.

While cost efficiency, reputation, and innovation are also important considerations for the department, they are secondary to establishing a trusting relationship with the community. A strong trust in the fire department allows other values, such as maintaining a good reputation and being open to innovation, to flourish as they stem from the confidence the community has in the department's capabilities and intentions.